Jeff's a lifelong cyclist and true believer in the power of bicycles.  He's worked half his life in the bike industry; the past seven years as a full-time, professional mechanic.  From one of Berkeley, CA's oldest, busiest shops to Boulder's #2-ranking bike store (B.O.B. survey 2010, etc.), he's gotten his hands dirty and seen a lot.

"One neat thing is how bikes have evolved to be a combination of new technologies like electronic transmissions, carbon fiber manipulation, and advanced hydraulic systems, as well as ancient designs like the chain and spoked-wheel."

Jeff's prior years of experience in bicycle sales and fitting helped him develop the ability to clearly communicate the sometimes complex concepts involved with bikes.

"The goal is more people riding more often.  Critical to this goal, for the individual rider, is a certain level of hands-on familiarity with their bike."